UUUU
2022
Danish band Who Made Who performed live for the first time in Greece, at the iconic open-air atrium of the Benaki Museum in Athens.
In collaboration with Full Circle, we transformed the entire venue into a dynamic visual canvas. A massive 280-square-meter surface behind the band became our projection stage, creating a stunning, immersive environment that fully embraced the museum's architecture and elevated the concert experience.
The visuals were inspired by WhoMadeWho’s album UUUU. Drawing from the album’s sonic and visual language, and after deep listening and exploration of the accompanying artworks, we distilled a set of core aesthetic values: mystery, depth, psychedelia, color, melody, playfulness, and abstraction.
These themes guided the creation of a visually rich world, blending seamlessly with the architecture of the museum. To unify the performance, we also incorporated WhoMadeWho’s own typographic visuals into the content, ensuring a cohesive narrative throughout the show.
The visual system was fully synced with the live music. Real-time audio analysis allowed us to drive both the visuals and the lighting, with color palettes and pulses triggered directly from the stage sound. This created a beautifully unified audiovisual experience, where video and light worked together as one.
For the opening set, we introduced an interactive element: a real-time visual painting tool that allowed us to draw continuous line-art pieces directly onto the projection surface as the music played. This added a playful, spontaneous energy to the early moments of the evening.
