Ceer
2025
As part of worksofar studio, we’ve been commissioned by Ceer Motors, the first Saudi automotive brand to produce electric vehicles domestically—to design and orchestrate the complete exterior lighting experience for their upcoming vehicle lineup.
This work spans the creation of dynamic light animations and signature behaviors, the development of bespoke lighting-control software, and the construction of real-time previs systems that allow concepts to be simulated, validated, and refined long before production.
In parallel, we are building the technical infrastructure required to communicate with vehicle hardware and deploy lighting behaviors directly to the cars, ensuring a seamless transition from concept to road-ready implementation.
This collaboration supports Saudi Arabia’s Vision 2030, contributing to the development of advanced local capabilities in electric mobility, digital design, and next-generation automotive technology—where light becomes a living system that expresses motion, intent, and brand identity.
