Bentley
2025
Interior
In collaboration with worksofar studio, we’ve been commissioned by Bentley Motors to develop a series of R&D-focused experiences centered around in-car entertainment and immersive design.
One of the key projects explores the integration of Dolby Atmos 3D sound objects with real-time lighting and video elements inside the vehicle. By mapping the spatial position of each sound object, we create synchronized responses across the car’s interior—where light and visuals dynamically react to the movement and location of sound in space.
To support design and prototyping, we’ve also developed a VR-based previsualization tool using both the Apple Vision Pro and Oculus headsets, allowing us to simulate and fine-tune the experience in a fully immersive environment.
Exterior
Alongside this, we are designing the full pipeline for Bentley’s exterior lighting animations. This includes building a modular animation system that connects directly with the design team’s vision while ensuring compatibility with the car’s microcontroller. From concept to export, the system allows seamless translation of expressive lighting behaviors into vehicle-ready formats.
